Services
I help small businesses and professional practices build clearer websites, improve SEO/AEO/GEO visibility, shape content systems, use AI more safely, and make better technical decisions before small problems become expensive ones.
One part of my work
Laura Florey provides practical website builds, website redesigns, SEO/AEO/GEO visibility work, social media content guidance, AI workflow consulting, and website security reviews for small businesses and professional practices.
Based in South Alabama, Laura Florey Consulting works with clients across Baldwin County, Mobile, the Eastern Shore, and Gulf Coast Alabama. Website, search, content, and advisory projects are also available remotely to clients anywhere.
Services
"I need a website that makes sense and does not become another mystery to manage."
New websites, redesigns, WordPress cleanup, static sites, content structure, accessibility basics, performance, hosting, DNS, forms, and integrations for small businesses and professional practices.
More about website builds & redesigns →"I want people and AI tools to understand what I do and when to recommend me."
Technical SEO, Search Console and Bing setup, page titles, meta descriptions, local search basics, FAQ content, schema, AI-readable summaries, and content recommendations.
More about SEO, AEO & GEO visibility →"I need a saner content plan, not a giant agency retainer."
Content calendar direction, post review, LinkedIn and Facebook strategy, campaign copy, blog-to-social repurposing, and light reporting that connects back to your website.
More about social media & content guidance →"I need someone technical I can ask before we make a risky decision."
Safe AI Starter, AI coaching, workflow mapping, tool review, AI policy, website security review, and ongoing advisory for teams using AI, websites, and digital tools in the real world.
More about practical AI & security advisory →Featured offer
For law, accounting, medical, dental, and financial practices that know staff are already experimenting with AI, but need clear rules before client or patient data ends up in the wrong tool.
This engagement starts with a practical AI exposure assessment, then turns into a plain-language policy and one safer, documented workflow your team can actually use.
Safe AI Starter is often a good first step. For teams that need continued help reviewing tools, workflows, and security questions over time, ongoing advisory support is also available.
Learn more about Safe AI StarterI’m a good fit for small teams, marketing departments, nonprofits, healthcare-adjacent organizations, and groups that need someone who can translate between technical possibilities, daily work, and ongoing AI or security decisions.
How I work
Before looking at tools, I try to understand what is frustrating, slow, unclear, risky, or hard to maintain.
The existing process usually explains more than the tool list. I look at who does what, where information lives, and where things break down.
Not every messy process needs automation. Some need clearer ownership, better documentation, or a simpler web/content structure.
I focus on recommendations that match the team, budget, technical environment, and maintenance reality.
Small, well-defined work is usually more useful than an ambitious plan nobody has time to finish.
Good documentation helps teams remember why something was chosen and what should happen next.
Service questions
I am based in South Alabama and serve businesses and professional practices across Baldwin County, Mobile, the Eastern Shore, and Gulf Coast Alabama. Most work can also be delivered remotely to clients anywhere.
Depending on the project, the work can include content structure, design, WordPress cleanup, static-site development, accessibility basics, performance, hosting, DNS, forms, integrations, and a clearer maintenance handoff.
SEO helps search engines find and understand the site. AEO makes pages answer real customer questions clearly. GEO strengthens the facts and context that generative AI systems use when summarizing or recommending a business.
It can include content direction, LinkedIn and Facebook strategy, campaign copy, post review, blog-to-social repurposing, and light reporting tied back to business goals and the website.
Yes. Website, search, content, and advisory projects can usually be handled remotely. In-person workshops and small-group sessions are available in South Alabama and along the Gulf Coast.
Send a short note about what you are trying to build, fix, improve, or protect. I will reply directly and, if the project is a fit, recommend a focused next step and realistic scope.
Send a note with what you are trying to sort out. If it is a fit, I can help map the problem and identify a useful next step.