Technical search foundations
Indexing, metadata, canonicals, sitemaps, internal links, performance, and Search Console or Bing setup reviewed and improved where needed.
SEO · AEO · GEO
Help people, search engines, and AI systems understand what your business actually does.
I improve the technical foundations, service content, local signals, structured data, and direct answers that help a business become easier to find, understand, and recommend accurately.
The work
Modern visibility starts with clear, consistent facts.
Search optimization is no longer only about keywords. Your website needs technically sound pages, specific service information, consistent business details, and answers that are genuinely useful to the people deciding whether to contact you.
Laura Florey Consulting is based in South Alabama and serves Baldwin County, Mobile, the Eastern Shore, and Gulf Coast Alabama. This service is also available remotely.
What you get
Focused work with a clear handoff.
Clear service and entity signals
Content and structured data that accurately explain who you are, what you offer, where you work, and which customers you help.
Answer-focused content
Useful questions and direct answers shaped around how prospective customers search, compare, and make decisions.
A prioritized action plan
Specific recommendations ordered by likely value and effort, without a long list of vague SEO chores.
Good fit
Built for practical teams and realistic scope.
- Businesses whose services are difficult to find or understand in search results
- Professional practices that need stronger local and service-area signals
- Teams preparing for search experiences that include AI-generated answers
- Owners who want durable improvements instead of keyword volume or ranking guarantees
Process
Clear steps, no mystery.
Audit what search systems can see
I review the site structure, indexing signals, key pages, business facts, current queries, and obvious technical barriers.
Map questions to useful pages
We connect real customer questions and service intent to pages that answer clearly and support a sensible next step.
Implement and measure
Priority technical and content improvements are implemented, then documented with practical ways to monitor visibility over time.
Questions
Useful answers before we talk.
What is the difference between SEO, AEO, and GEO?
SEO improves discovery and understanding in traditional search. AEO structures direct answers to real questions. GEO strengthens the clear, verifiable context generative AI systems use when describing or recommending a business.
Can you guarantee rankings or AI recommendations?
No. Search engines and AI systems control their own results. I improve the technical, content, local, and entity signals that make accurate discovery more likely, but I do not promise a specific ranking or recommendation.
Does this include local SEO for South Alabama?
Yes. When local visibility fits the business, the work can include consistent service-area language, Google Business Profile alignment, local service content, structured data, and review-request guidance for Baldwin County, Mobile, the Eastern Shore, and Gulf Coast Alabama.
Do I need to publish lots of blog posts?
Not necessarily. Strong service pages, clear business facts, useful answers, and sound technical foundations often matter more than publishing a high volume of thin content.
Next step
Have a project in mind?
Send a short note about what you are trying to improve. If it is a fit, I will recommend a practical next step and realistic scope.
Start a conversation