About Laura.

Laura Florey wearing a blue blouse outdoors beside a tree
Portrait by Jenny Florey Photography

I have a music degree and I’ve played on cruise ships, in the circus, in rock bands and in the symphony. I bought my first computer in the mid-’90s knowing nothing about it, and I learned it the way I’d learned to play the trumpet: try it, get it wrong, work out what to do next and try it again. Having a computer that I knew nothing about was actually a good thing. I wasn't around "computer people" so I learned it one tiny key press at a time.

Software platforms, tutorials, YouTube videos, and honestly a lot of tech folks don’t teach for people outside the industry. They aren’t alone. Watch a couple of “for beginners” tutorials on knitting, or anything outside your own world, and you’ll see what I mean.

I really like explaining things in "non-tech" language and in analogies. It just makes more sense to most folks. Here's how I would explain the difference between a domain, website host and an IP address. Imagine where you live. Your website address, also called your domain, www.example.com, is your street address: 111 Adams Street. Your website host, where your website actually lives, is your house. All the files on your website are the things inside your house. Your IP address is the longitude and latitude of your house.

Are you too busy to remember how to change a phone number on the WordPress site that you haven't touched in six months? (And what was that login, again?) I can show you how to keep ownership of every part of your website and make sure that you have a plan when the person who was managing your website is backpacking across Europe and unavailable. That one really did happen to a recent client. Imagine if that European Backpacker forgets to renew your domain name. Simple planning can save a great deal of heartache.

A quick word about AI. There is an enormous amount of controversy about it these days. I do use AI in my work and I am available to help you adopt it if there are ways that it can help. AI is not always the answer and I'll tell you if it isn't. Sometimes, simply mapping your processes can save a lot more time than yet another tool.

I’m also an artist. I make generative art, and my work has been shown in juried exhibitions. You can see it in my art portfolio (opens in a new tab).

My business is to help with your website so that you can get back to your actual business. I've spent years running a hospital’s websites, so privacy and security aren’t an afterthought for me. If you are ready to learn or if you are just ready to have it taken care of, I can help.

Not sure where to start?

I’m a one-person business, so I know the website is usually the thing that gets pushed to next week.

Let’s do a free 30-minute video call and chat. I’ll record it and send it to you afterward, so you don’t have to take notes. If you want to learn to manage your site yourself, I’ll teach you. If you’d rather someone else handle it, I’ll take care of it.

Ask about a free call