A clearer site structure
Pages and navigation organized around what visitors need to understand, decide, and do next.
Website Builds · Redesigns
A useful website should be clear to visitors and manageable for the people who own it.
I build and improve practical websites for small businesses and professional practices that need clearer content, stronger structure, reliable technology, and fewer mysteries after launch.
The work
Build the site around the work it needs to do.
A website project starts with the real business problem, not a favorite platform. I help decide what belongs on the site, how visitors should move through it, what technology fits, and what your team can realistically maintain.
Laura Florey Consulting is based in South Alabama and serves Baldwin County, Mobile, the Eastern Shore, and Gulf Coast Alabama. This service is also available remotely.
What you get
Focused work with a clear handoff.
A practical build or redesign
A responsive, accessible website built on a platform that fits the content, budget, and maintenance reality.
Technical essentials
Performance, forms, analytics, search basics, hosting, DNS, and integrations handled as the project requires.
A maintainable handoff
Plain documentation and guidance so the website does not become another system nobody understands.
Good fit
Built for practical teams and realistic scope.
- Small businesses and professional practices that need a credible first website
- Organizations with an outdated, confusing, slow, or difficult-to-maintain site
- Teams that need help deciding between WordPress, a static site, or a simpler setup
- Owners who want direct collaboration and a clearly defined scope
Process
Clear steps, no mystery.
Understand the job of the website
We identify the audiences, business goals, current problems, required content, and actions the site needs to support.
Shape the structure and scope
I map the pages, content priorities, platform, integrations, and practical boundaries before the build begins.
Build, review, and launch
The site is implemented responsively, reviewed with you, tested, launched, and handed off with clear next steps.
Questions
Useful answers before we talk.
Do you build new websites and redesign existing ones?
Yes. I build new sites and improve existing ones. A redesign may be a full rebuild or a focused update to structure, content, design, performance, or maintainability.
Do you work with WordPress and static websites?
Yes. I work with WordPress and static-site platforms. The recommendation depends on who will maintain the site, how often content changes, and which features are actually needed.
How much does a small business website cost?
Scope varies by platform, page count, content, and integrations. Many smaller website builds or redesigns start around $1,500, with a specific quote after a short discovery conversation.
Do you build websites for South Alabama businesses?
Yes. I serve businesses and professional practices across Baldwin County, Mobile, the Eastern Shore, and Gulf Coast Alabama, and I also work remotely with clients elsewhere.
Next step
Have a project in mind?
Send a short note about what you are trying to improve. If it is a fit, I will recommend a practical next step and realistic scope.
Start a conversation