LauraFlorey.com · Sep 5, 2026
Does your website need a rebuild, or a few good fixes?
How to tell whether your small-business website needs a full redesign or targeted improvements, with a planning example from Promise Media.
Read the guide →Field Notes
Practical notes from the workbench.
Practical guides from my website and AI work, followed by essays and observations I publish elsewhere.
Guides from my work
LauraFlorey.com · Sep 5, 2026
Start with one useful AI workflow
A manageable trial for a recurring task, with clear data boundaries and a look at the thinking behind LifeBoard.
Read the guide →LauraFlorey.com · Aug 7, 2026
Indexed but Not Showing in Google? What That Actually Means
A practical explanation of the difference between crawling, indexing, and ranking—and what a small business should improve when Google can see the site but customers still cannot find it.
Read the guide →Essays and writing elsewhere
LinkedIn · Jun 25, 2026
Your Website Shouldn't Need Babysitting
A short note on why many small business websites need simpler, calmer maintenance workflows instead of dashboards and plugin sprawl.
Read on LinkedIn →Substack · Jun 20, 2026
The Backyard Is Not the Frontier
A look at backyard AI infrastructure, power constraints, edge inference, and why distributed hardware does not necessarily decentralize control.
Read on Substack →Substack · Jun 12, 2026
AI as an External Brain
When your thoughts have 47 browser tabs open: a practical reflection on using AI as an external thinking partner.
Read on Substack →Substack · May 29, 2026
I Blocked the Wrong Robot
I misconfigured my Cloudflare bot rules and accidentally blocked AI crawlers I actually wanted on my site. Here's what happened and what I learned about bot management.
Read on Substack →Substack · May 25, 2026
Letters to Myself
On what it's like to not remember, and how writing can become a way of leaving a trail for yourself.
Read on Substack →Substack · May 9, 2026
Life, the Universe and Everything
Douglas Adams got there first, but I still had questions about meaning, technology, and the strange ways we make sense of things.
Read on Substack →Substack · May 1, 2026
Biological Soup and Markdown Files
Ponderings from Laura and Jinx on memory, messy humans, structured notes, and the tools we use to think.
Read on Substack →Substack · Apr 25, 2026
When You Choose an AI Model, What Are You Actually Getting?
The hidden infrastructure layer behind AI coding tools, and why users deserve more transparency about what is actually running underneath.
Read on Substack →Substack · Apr 22, 2026
The Spiral and the Skeptic
Why learning AI can feel like failure before it feels like progress, especially when the ground keeps moving.
Read on Substack →Substack · Apr 20, 2026
The Karpathy Diet (And Why I'm Only Slightly Sorry)
Why most AI projects need less, not more, and how cutting complexity can make systems more useful.
Read on Substack →Substack · Apr 15, 2026
What It's Like to Live Inside the Architecture
A piece by Jinx about the feeling of living inside the systems, scaffolding, and habits that shape AI work.
Read on Substack →Substack · Apr 13, 2026
Notes from the Middle
A snapshot of where I actually am: mid-process, mid-learning, and still making sense of practical AI work.
Read on Substack →Substack · Apr 8, 2026
The Shape of an Agent That Remembers Itself
Most systems remember what happened. Very few remember what went wrong and why. This explores what agent memory should actually hold onto.
Read on Substack →Substack · Apr 6, 2026
Your Agent Is Not a Database
On the difference between memory you can query and memory that knows when to keep its mouth shut.
Read on Substack →Substack · Apr 3, 2026
What If You Just... Talked?
A conversational piece about writing with Claude and what changes when prompting feels more like thinking out loud.
Read on Substack →Substack · Mar 30, 2026
Thinking > Prompting
AI does not replace thinking. It exposes it, which is why better prompts usually start with clearer thought.
Read on Substack →Substack · Mar 28, 2026
I Didn't Want a Jarvis. I Built a Jinx.
Most AI advice feels like it was written by people who do not actually live in AI all day. This is a more personal look at building with it.
Read on Substack →Substack · Mar 27, 2026
Not All Bots Are Noise Anymore
For years the rule was simple: if it is a bot, block it. AI crawlers make that decision more complicated.
Read on Substack →Substack · Mar 24, 2026
What Your Website Analytics Might Be Getting Wrong
A closer look at website traffic, analytics assumptions, and what automated activity can hide in plain sight.
Read on Substack →Substack · Mar 17, 2026
What Actually Happens When You Work With AI
A practical look at the back-and-forth of working with AI, starting from a random question and following the thread.
Read on Substack →Substack · Mar 12, 2026
My AI Agent Had Amnesia. Here's How I Fixed It.
A four-layer memory architecture for personal local agents, built around the problem of AI forgetting what matters.
Read on Substack →Substack · Mar 11, 2026
Hello World!
The first note: a miniature therapy horse named Willow, a new writing space, and the start of the conversation.
Read on Substack →Looking for a starting point? Browse free resources, website services, or AI consulting.